Netflix Confounds and Confuses
Read this recent email from Netflix:
This makes exactly zero sense. How could removing a somewhat useful feature, that some portion of their user base must use, “improve the Netflix website for all our customers”?
When they launched this feature a while back I thought it was great and showed very forward thinking on the company’s part. Customization of queues based on different family members or users within a household is a great idea, and removing this feature without apparent replacement is quizzical at best.
Finally, when you are getting rid of something maybe you should actually copy edit the email that goes out to insure that it makes sense. Amazing. Enjoy your new, improved Netflix!
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